India Mahon is a highly talented and experienced designer and creator of contemporary hand-made and bespoke jewellery. She already had a brand, identity and website when based in the Cotswolds, however, moving north to open her new boutique in Harrogate, India knew a full rebrand was necessary.



India Mahon’s distinctive jewellery caught our eye and the challenge really captured our team’s imagination. We began by redefining and building the definitive India Mahon brand architecture. We then created a new, more elegant, feminine and contemporary logo that reflected her personality and oozed luxury.



A full suite of stationery was designed and printed in gold foil on a carefully selected colour palette of Fedrigoni paper. We also designed packaging for her jewellery and a jewellery care card holder with a custom die-cut edge. Plus, we created a look book, posters postcards and a host of promotional material.



Online, we designed, developed and wrote an entirely new full e-commerce website. We populated it with beautiful photography from two photoshoots featuring stunning models and still life close-ups of the jewellery in all its incredible detail. The website also promotes YBD (Young British Designers) and promotes individual designers’ pop-up shops that appear in the India Mahon Harrogate boutique.