Extreme Lounging. Ever tried it? Well, the only way to do it is on a B-Bag – the 100% British Made bean bag which is the ‘uber-comfortable place for you to plonk your posterior’. Take our word for it. We worked closely with Extreme Lounging, the Yorkshire-based makers of the B-Bag, to develop and design an intuitive, bright and funky new fully responsive e-commerce website for the brand.
Running right through the website is a strong focus on the bold colours of the products. Unique product benefits and features are highlighted by the use of icons and supporting copy, whilst click to view colour options and product dimensions are all set out clearly.
The site is a highly visual one that combines striking colours, iconic product shots and macro-video to show close-up detail and quality. It’s also highly responsive as it has been designed to respond to the user's behaviour and environment based on screen size, device and orientation.