David Bell filmed these two Puma pieces, one in London and one in Leeds. The same question was asked to individuals in both cities, bare in mind that these are members of the general public, interviewed for free, and all reactions are genuine.
Answering the question required thought and it required a lot of tact by David himself too. It shows the differences between people and places, it highlights our individuality. David worked with First Ten digital on this project from conception through to final production.