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The Washroom Solution:
Dyson & Avante

A collaborative project between two innovative companies Dyson and CDUK. Agency Forty delivered strategic planning, press, banner and social advertising, brochure design, photography microsite, eDM, exhibition stand and corporate video.

Dyson’s Airblade Tap hand dryer and Avante basins in Corian. Key deliverables were: to identify and deliver a communication proposition, create personas, produce a cohesive, relevant, effective creative and media campaign across online and offline. 

Agency Forty created a single-minded campaign, allowing the two companies to deliver a combined proposition and highlight key benefits: The Washroom Solution. 

thewashroomsolution.com has been created as a lead-generation microsite, promoting the 80 page lifestyle and technical brochure.

Working alongside the marketing teams at Dyson and Corian, Agency Forty developed a media plan to target UK specifiers. The campaign combined press advertising, digital banners and social media.

The collaborative campaign has worked well for both companies, leading to further investment into the campaign for 2017. In excess of 7,000 unique visitors since its launch in October 2016, driving over 200 qualified trade enquiries.

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