Lapicida is dedicated to quality. Top photographers, cutting-edge sculptors, creating links with famous interior designers – even interviewing and filming royalty. All this lead to a successful expansion into new and emerging overseas markets.

Work started with a complete brand overhaul, full communications activity, award-winning brand advertising campaigns, editorial brochures, cinema commercial, exhibitions, activation, website design through to one of the first apps on the app store.

The ‘Reclaimed’ press campaign was a multi-award-winning advertising campaign for Lapicida. These ads were shot on location with Guy Farrow in amazing country estates and castles to capture the atmospheric grandeur of the advertising campaign. 

The following year the ‘Natural Selection’ campaign was created. The underlying idea? "The intelligent flourish, the weak perish. Stone is an indomitable natural force that few can control."

Lapicida's first exhibition took Decorex International by storm winning the coveted Stand of the Year. The following year Lapicida created the largest stand ever displayed at Decorex and its impact was incredible.