This isn’t ‘just’ content, it’s rich content, it’s addictive (sticky) it helps set us apart from other agencies (differentiator), it gives people something to have fun with (entertainer), it helps us talk to people that may not otherwise talk to us (targeted), it is relevant visually and verbally (brand developer). It gathers important email addresses (builder). People like it and share it (friend maker). This is content.
