Agency Forty undertook an overall business and brand architecture review with the directors. From this, the offering to customers was simplified and a single, unified brand was created.
Research guided the brand toward the name Avante. This was to be a modern quality brand that was accepted by interior specifiers. Through development of the brand architecture, it was essential to create an architecturally crafted brand identity.
Initial designs of the Avante brochure combine product features, lifestyle and architectural photography, technical drawings with important specifications.