A patented Organ Preservation Solution developed by a privately funded company with Medipex Healthcare Innovation Hub backing. This revolutionary product in its final testing stage required strategic planning and research, brand name creation, identity, packaging design, corporate materials and a targeted, responsive website design.
When developing the overall look and feel of the brand, Agency Forty identified and delivered a photographic style that portrayed the quality and assurance required. Photography by Matt Davis, photoshoot in surgery with renowned surgeon Professor Peter Lodge MD FRCS FEBS.
Key influencers and buyers were targeted to introduce this new product to market. Relevant promotional literature was created to bring the product and brand to life.