What the heck is New Advertising?
Well, put simply it is taking the best of traditional advertising agency creativity, consumer understanding and years of qualified communication results, and use it to create content that builds relationships in the digital world. It is joined-up thinking that is completely media and screen neutral, where ideas, people and popular culture make brands and build businesses.
It's not Traditional Advertising. It's not Digital. Not Social. Not Design. It is something altogether better. It is a new way to look at the whole consumer experience for a brand. It is everything that a client / business / brand needs to connect meaningfully with its potential customers and to keep and build its existing customers. It is New and Improved. It is New Advertising.